Executive Team


Robert Sarzo Jr.​

Co-Founder & Chief Executive ​Officer​

Jersey-born and California raised, Robert Sarzo Jr., has 25 years of experience in startup development, executive management, finance, nutrition supplement development, B2B sales, strategic marketing, and corporate acquisitions. Robert earned his BA in Business Marketing at the University of Southern California, along with a Minor degree in Nutritional Science. He then went on to receive his MBA from the University of Phoenix. ​

Throughout Robert’s career, he has created, launched, and managed Fortune 500 marketing campaigns. He has produced concert productions for companies including AEG Entertainment, Clear Channel, The Grammy Awards, American Music Awards, and Live Nation. Robert was the founder of “SME” Sarzo Management Entertainment, ranked in the top 10 most prestigious entertainment management and event firms in the US and was acquired in 2010.

Robert pursues health and wellness in both his personal and professional life. An avid fitness guru, Robert has a daily fitness regime and pursues health and fitness in his personal and professional life. Robert has achieved many nutrition certifications. He has completed his ISSA Certified Fitness Trainer Certificate through the International Sports Science Association, and a Certified Organic Nutritionist through the Nutritional Education Institute. Robert decided to master his nutritional education by completing an additional 1000 clinical hours and graduating top of his class from W.V.O.C. Robert grew up playing baseball and played NCAA baseball as the shortstop for the USC Trojans Team 2. His interest in martial arts includes 24 years of Muay Thai fighting experience and a 2nd-degree black belt in Taekwondo. Robert also enjoys competing in Mud Runs, training in parkour, rock climbing and other extreme sports.

Robert has gained success in a diversity of businesses. He has been a corporate franchise owner with brands like GNC Heath Stores, Jamba Juice, Health Food Vending Machines, and Eco-friendly laundry mats throughout Southern California.

Philanthropy is an important part of Robert’s philosophy and he has devoted much of his free time to helping non-profit organizations. He has raised more than $16 million for 501(c)(3) nonprofits that help animals, breast cancer, the growing homeless population, and mental health organizations. He has been a motivational youth speaker at The Barry Nidorf Juvenile Detention Center, and the California Youth Authority.

Robert was the creator and Executive Director for “The YES Foundation” better known as Youth Education for Success, a California 501(c)(3). Robert was instrumental in the Say YES to Financial Literacy, a financial literacy program that was utilized by 27 LAUSD high schools throughout southern California. In 2016, Robert was recognized by his ongoing hard work and was awarded the prestigious President’s Volunteer Service Award for California by President Barack Obama. Robert was also awarded The California Legislature Assembly Certificate of Recognition by Assembly Women Gloria Negrete McLeod 61st district. On December 22, 2015. Robert received the City of Los Angeles Certificate of Appreciation Award for his instrumental role with the Tom Bradley Family Source Center. In addition to helping others, Robert enjoys his role as a father and resides with his family in Calabasas, California.

James LaBrie

Co-Founder & President

Native Angeleno, Jimmy LaBrie, has established himself as one of the most successful and respected entrepreneurs within the nightclub/entertainment industry. A former Cal State University Northridge graduate, Mr. LaBrie was integral in the launch of such high profile venues as the Hollywood Barfly, Las Palmas Supper Club, and Bliss. ​

An astute businessman and marketing guru, Mr. LaBrie’s innate talents to attract customers, drive revenues and maximize patron yield placed him in high demand as each of his venues was generating over one million dollars annually, catapulting his personal brand, and ultimately making him of one the top solicited consultants in the industry.​

Adept in all areas of the “nightlife” entertainment business, Mr. LaBrie would serve as owner/operator of Jimmy’s Lounge (formerly the El Centro Night Club) through 2013, when it was sold for the primary purpose of having the ability to focus on the diversified technology industry where he Mr. LaBrie would serve as President and Director of Operations for a budding animation studio based in Westlake Village, California.​

Recently, Mr. LaBrie served as consultant/adviser with Alliance Financial Network out of Colorado whereby he has established himself as one of the foremost authorities in creating compliant banking solutions and cash management systems for the Cannabis Industry.​

​Mr. LaBrie is currently President of Life Pack Organics Inc., located in Westlake Village Ca., providing an alternative solution to pharmaceuticals by adding our proprietary blend of Hemp Extract in convenient single serving stick packs.

Bruce T. Andersen

Chief Financial Officer

Bruce Andersen, President of The Andersen CPA Firm, has provided financial and accounting expertise to dozens of companies for over thirty years as a CPA in California. His clientele range from renewable energy to plastics to the aerospace industry.

Mr. Andersen has developed expertise in the California Cannabis industry, providing financial and accounting services to several dozen cannabis and hemp operators. Cannabis CPA Tax, a practice area of the Andersen CPA Firm is a premier boutique resource to the legal cannabis industry in the areas of tax, auditing, accounting, and systems. In 2019, he was asked to speak to over a dozen groups of CPAs and attorneys. The uniqueness of his expertise is his understanding of the complete system of the cannabis industry from seed-to-sale and the state’s METRC system down through the operator’s accounting system. This provides not only high-quality financial reporting but discrete cost and management reporting.

With his in-depth understanding of company operations and expansion plans, he has authored business plans yielding the capital requirements of many growing companies. One recent company with a sales turnover in excess of $100 million sought a capital raise of $20 million. After preparing the business plan, Mr. Andersen took the company through the due diligence process conducted by a national CPA firm. The capital was deployed in the company, helping the company double in sales.

Mr. Andersen holds advance degrees from Golden Gate University (M.S. Tax), Boston University (MSBA), and California State University-Bakersfield (MBA-Finance). He did his undergraduate work at Iowa State University earning a B.S. in Industrial Administration and then served in the Corp of Engineers, US Army in Europe. He has taught accounting, finance, and business systems courses in the School of Business, at the University of Phoenix where he has been on faculty for over fifteen years.

Ron Ovadia

Chief Product Engineer

Ron Ovadia has been involved in the Nutraceutical industry for over 25 years.  and has been involved in a wide range of initiatives within the industry including formulation, product research and development, sales, production planning, and customer service. He has created thousands of nutritional formulations including vitamins, minerals, herbs and a variety of nutraceutical ingredients in tablets, capsules, and powders. ​

Currently, Mr. Ovadia serves as President of West Coast Laboratories, Inc., a 50-year-old, family-owned operation that, under his direction, has established long-standing relationships that continue to scale the company’s growth. West Coast Laboratory developed products are currently featured at Wal-Mart, Costco, Albertsons, Whole Foods, Bristol Farms, GNC, Ralphs, 7-11, Sav-On and dozens of other health food and mass-market chains nationwide. Numerous products have seen worldwide distribution to Japan, Korea, Australia, England, Russia, Iran, Syria, Kuwait, Mexico, France, Spain, Brazil, Vietnam, China, the Czech Republic, Sweden, and the Netherlands.​

As Chief Product Engineer, Mr. Ovadia has led the recruitment of over 50 employees and spearheads daily managerial meetings with key personnel to streamline business processes such as facility management, personnel training, production planning, quality control, and troubleshooting. With the ultimate goal of formulating and executing a system that ensures all West Coast Laboratory’s products are consistently produced and controlled with the highest of standards, Mr. Ovadia continues to lead the charge in developing the necessary components that are GMP compliant. ​

Mr. Ovadia holds a BS in Biological Sciences from the University of California at Irvine.

Dr. Gary Shilfer

Medical Director

Gary Shlifer, DO, is a board-certified internal medicine physician specializing in preventative care, nutrition/metabolism, and anti-aging medicine. Dr. Shlifer is the founder of Evolve Healthcare in Woodland Hills, California, a private medical practice in Los Angeles with a multi-disciplinary holistic medicine approach to care that’s focused on disease prevention and lifestyle optimization.

Dr. Yaniv Farbenbloom

Clinical Director

Dr. Farbenbloom established and operated a successful multidisciplinary practice, working alongside medical doctors, physician assistants, acupuncturists, and rehabilitation specialists. As the Clinic Director of Integrative Health Center, he now devotes his practice to functional medicine and helping patients with type II diabetes, thyroid disorders, and cognitive decline reverse their diseases.​

Dr. Farbenbloom is a recognized and highly skilled physician with over 20 years of experience. He discusses these conditions and their effect on our well-being in the books he has authored: Total Thyroid Health: The Truth, The Cause, The Cure, and Type 2 Diabetes: REVERSE the “Sugar” CURSE and has been featured in radio interviews, magazines, newspaper articles, and online videos.​

Vahagn Koshkaryan

Legal Counsel


John Beck


With over 25 years of online advertising experience, Mr. Beck has generated hundreds of millions of dollars in advertising revenues for companies such as iMall.com, Intermix Media/Myspace, Buzztone, and Earthlink. A true “Start-Up” professional, Mr. Beck helped to develop and scale the Myspace Advertising platform from its infancy and streamlined the business processes and revenue models for Buzztone, iMall, and Earthlink. As the online media space has continued to evolve, Mr. Beck has become deeply immersed in Revenue Modeling, Dynamic Optimization, and Ad Serving technologies as the online publishing world is impacted by dynamically allocated, and often aggregated, online advertisers and advertising campaigns. Within every organization where Mr. Beck has spear-headed the sales efforts, his teams have maintained an extremely high client retention rate. Whether a true start-up or a long-standing fortune 500 company, Mr. Beck continues to find success in each and every venture in which he is involved. ​

Frank Mayor


Frank Mayor is currently the President and Chief Executive Officer of Cinevision Global Inc., a holding company that operates a number of businesses in the music, television, and film industries. Mr. Mayor has over thirty years of experience in the entertainment, legal, real estate, and financial transactions industries. Active in global commerce, he was one of the first individuals to open up China for entertainment-related business and has close relationships with a number of high-level government contacts, representing both the Music Copyright Society of China and China Record Corporation outside of China. He is active both in marketing Chinese content internationally and creating content specifically for the Chinese market and has an output deal with China Central Television. ​

Mr. Mayor originally comes from the music industry major recording studios and worked with a wide variety of acts that included Guns N’ Roses, Faith No More, Cheap Trick, Heart, Vanessa Williams, Kenny G, Roy Orbison, the Ventures, and Brian Wilson. In 2002, he acquired ownership of over one thousand film titles that are distributed worldwide through Cinevision, which also operates full post-production and international distribution entity. Mr. Mayor also runs Silk Road Productions with his partner and internationally recognized casting agent Bonnie Timmermann.  Mr. Mayor holds BA Degrees in both Economics and Political Science, and a JD Degree from the University of Wisconsin-Madison.​

Nathan Cook


Nathan is the West Coast Regional Director Of Equinox, a leader in the Health, Wellness and Fitness industry. Mr. Cook’s tremendous instincts, industry expertise, vision and ability to execute the plan, and create winning teams have been instrumental in the expansion of every fitness organization of which he has been an integral leader.  ​He brings to Life Pack Organics his vast experience in health and fitness, along with his leadership and sales expertise.

Glyn Milburn


Glyn Milburn has spent the last 18 years in finance and business development leadership roles across sports, entertainment, real estate, and venture capital operations. During his tenure, Glyn was instrumental in building out the financial support capabilities and function of seven sports franchises as Executive VP of Texas AF2 Holdings and Vice President of Canna Investor Magazine.​

Born and raised in Los Angeles, Glyn Milburn graduated from Santa Monica High School where he excelled as an All-American High School athlete and student. He received an athletic scholarship to Stanford University, where he became a two-time All-American football player, three-time academic All-Conference, four-year Dean’s List Honor Athlete and Post-Graduate Scholarship Award recipient.​

Glyn was also involved in the National Football League Players Association and served several years as a Board Representative for the Player’s Union and aided in the NFLPA’s extension of the Collective Bargaining Agreement in 1998. Upon retirement from the NFL, Glyn became an owner and General manager in the Arena Football League for eight years where he was responsible for six playoff appearances and one Arena Cup Championship. Glyn has also been involved in successful entrepreneurial ventures in real estate, energy, and technology.​

In 2013, Glyn served in the Office of Los Angeles City Councilman Dennis Zine as a Special Assistant where he worked on a number of legislative issues. Most recently, Glyn has served as a member of Los Angeles Mayor Eric Garcetti’s Business Team, where he led economic development policy and business development initiatives within the sports, tourism, fashion/apparel, and advanced manufacturing sectors.​

Yaniv Fituci


Yaniv brings over a decade of development and production experience that spans across television (Disney, Viacom, Turner), commercial (Microsoft, Apple, Amazon), and most recently, a foray into branded content (Sapien, Evolve, Beats by Dre). With a background in live TV and business management, Yaniv is a switchblade of creativity and execution with a passion for storytelling and health education.